“BETTER PEOPLE BUILD BETTER BUSINESS”

OUR WHY

At Abaash Group,

Transformation starts with people.

We fuse people-first methods, business strategy, and technology to design solutions that are innovative and deeply human.

Our work centers the human experience to create cultures, systems, and strategies that last. From leadership development to operational optimization, we help organizations move from surviving to thriving.

We don’t believe in one-size-fits-all answers. We co-create with clients to align people with purpose, systems with values, and strategy with impact.

With experience spanning Google, Meta, Deloitte, Oracle, citizenM, and more, we bring the insight of educators, operators, and designers to build workplaces that not only perform better, they feel better.

We don’t just teach transformation. We build it together.

THE HUMANS MAKING IT HAPPEN

We’ve seen it too often , organizations trying to build culture and systems in silos, only to end up with burnout, misalignment, and broken trust. When people strategy and business strategy aren’t working together, even the best intentions fall flat. Disconnected efforts cost time, talent, and ultimately the bottom line.

We exist to bridge that gap,  bringing people, culture, and operations into alignment so that organizations don’t have to choose between humanity and performance. You can have both. We’re here to help you build it.

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Head of Possibility

RENEE ASHER

People Developer, Culture Strategist, and Founder of Abaash Group. With 25+ years across education and corporate leadership, Renee Asher has supported teams, from classrooms to corporate spaces including Google; in strengthening performance through trust, inclusion, and aligned strategy. Her mission is simple: build companies where people come first and everything else follows. She believes thriving teams don’t happen by chance—they happen by choice. Investing in people is always the strategy

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MANU NEWKIRK

Culture & Experience Architect

Hospitality Alchemist, Culture Architect, and VP & Co-Founder here at Abaash Group. Throughout his 20+ year career, Manu has specialized in creating cultures where both guests and teams feel they truly belong, combining operational excellence with authentic human connection to redefine what hospitality can be. He truly believes in the power of investing in your people!

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PRATHIBHA DESHMUKH

Systems Whisperer

Systems Whisperer and backbone of operational precision at Abaash Group, Prathibha Deshmukh brings clarity to complexity. With 15+ years of experience at Deloitte, Oracle, and Meta, she specializes in HR ops, talent acquisition, and organizational design. She leads with systems thinking and human-centered design to help clients align people, processes, and platforms—because when operations flow, people thrive, and strategy becomes reality.